Ikea Case Study Analysis Essay Example for Free

Ikea Case Study Analysis Essay Symptoms IKEA has a strong international brand recognition built upon a unique philosophy and low product prices, combined with solid sales performance. IKEA’ s famous vision is â€Å"to create a better everyday life for many people†. The company maintains total control of its design, pricing and supply of product ranges globally, and thus has a product portfolio that caters for most consumer lifestyles and budgets. IKEA is very much reliant on Europe, with 82% of stores located in this region, European market can be regarded as saturated and in times of economical downturn sales in coming years will are unlikely to be something more than just â€Å"modest†. Problem definition Whether to continue IKEA expansion to new markets, e.g. Asian market? And how to secure IKEA’s competitive advantage in the future? Alternatives First alternative: In order to keep good quality standards of IKEA products, no further extension to new markets in the nearest future + It will give an opportunity to preserve well-known global brand and its strong position at European and American market The company will lose market share The sales will reduce Second alternative: Continue expansion into non-Western markets, including China + Sales increase by gaining the market -The image of IKEA may be weakened as in China it may be very hard to keep with quality standards at the same time offering products for extremely low price Recommendations I would recommend to focus more on markets, where IKEA is currently doing its business. Expansion to China’s market with very tough conditions (in terms of price) may change the IKEA forever and even destroy the company, it will be another very cheap and not very qualitative retailer from China, but not IKEA anymore. Having chances for gaining Asian market, IKEA may have big threat to loose European and American market. I believe there is always room for improvement, IKEA could enhance services, for example develop of e-commerce, consumers may find Internet shopping preferable, as the Ikea reputation means that they are already assured of the quality and craftsmanship of Ikea products, which is opposed to the present belief of Ikea that customers should be able to feel and check the quality of products before purchase.

Society’s Neglect of the Homeless Essay example -- Argumentative Persu

Society’s Neglect of the Homeless There is a serious problem with the way homeless people are treated. They are not treated as any normal human being is treated. The homeless have been dubbed the outcasts of society and receive practically no assistance from the government. Where is the consideration for these people? Are homeless people considered less than human? Why is it so hard to give a helping hand to somebody who is in need? Is society becoming too self-absorbed or are homeless people just transient to the rest of society? Society does not want to be bothered with the problems of inhumane people living on the streets, when there are enough problems within it. There should be no reason for people to worry about the problems of others. The government is mainly responsible for the welfare of all the people living in its area. In society homeless people are on the bottom of a prioritized list. That is why homeless people are categorized as mentally ill. Nobody wants to deal with the problem, so they make an excuse of a homeless person being on the street because of ment...

Eczema Essay

The city grew very fast, and over the next ten years the population of West Tennessee expanded from 2500 to 100,000. The majority of families at the time took to farming, and with the help of the fertile land, Memphis soon became the center for growing and trading cotton in the Southeast. Indeed, cotton became king in Memphis, bringing in black men and women to work forced labor on plantations. According to the census of 1820, 20% of the populations of Memphis were slaves, and that number is said to have risen throughout the 19th century. Racial tension in Memphis began with its first and second mayor. Marcus B. Winchester was the irst mayor of Memphis and is said to have committed political suicide when he married a woman who was a quarter black. The second mayor of Memphis, Isaac Rawlings, had a common-law marriage with black woman, having multiple children with her. These encounters were socially unacceptable and looked down upon by white plantation owners, even though the majority of whites in Memphis at the time favored the gradual emancipation of slaves. As the civil war approached, the black population grew as more black slaves were brought to Memphis to work the cotton fields. During the Civil War, Memphis sided with the Confederates, but it was uickly captured by the Union who strategically wanted the town as the sight of a naval yard. The Union also made Memphis a freedman’s colony, and many neighboring black slaves came to Memphis once they were emancipated to partake in education and paid labor. Memphis fell so easily to the Union that most of its infrastructure remained in place. For a brief moment, Memphis became a city of opportunity to black Americans and a place where black communities thrived. Yet as white Memphians saw themselves competing with former slaves, tensions ran high on many of their newly arrived black neighbors in a riot that left forty-six dead, nearly wice that many injured, five women raped, approximately 100 blacks robbed, and ninety-one homes, four churches, and all twelve black schools destroyed. â€Å"[l] The riots did not stop until martial law was declared and troops from Nashville arrived in Memphis to force peace. For a good many years, the black community suffered and struggled to regain prominence, most of them being too poor to move away for new opportunities. With all the schools destroyed, the educational opportunities vanished and the ability of black to become literate and contribute to society became almost impossible. Yet this would not be the only disaster in Memphis. In the 1870s, a series of yellow fever epidemics plagued the city. In 1878, the worst of the yellow fever epidemics hit, and 25,000 people fled. 17,000 contracted the fever and over 5,000 died in the summer of 1878. Of the population that would remain in Memphis, 70% of those would be blacks who were too poor flee. The city of Memphis, which was already in debt, lost much of its tax base and went bankrupt. At the end of the 1800s and the early 1900s, Memphis would turn around again economically, yet many of the areas social problems would remain. Memphis fared reasonably well in addressing the problems of its white community, but the citys black citizens were shunted aside, their civil rights and their human dignity subordinated to a cult of white supremacy. â€Å"[2] Around this time, railroads connected Memphis to the Atlantic Ocean, allowing it to become one of the largest manufacturers and shippers of hardwood in the United States.

Anthony s Fight For Equal Rights - 1481 Words

Skylar Coley Miss Sibbach AP English III 12 December, 2014 Anthony’s Fight for Equal Voting Rights Susan B. Anthony’s Is it a Crime for a U.S Citizen to Vote? speech provided a groundbreaking sense of entitlement to the women of the nineteenth century and a revitalizing culture shock to the rest of society. Anthony’s speech became a momentous achievement to the National Woman’s Suffrage Association whom of which began slowly paving the way for equality of the genders. She made her speech memorable through witty remarks and cleverly placed rhetorical devices; her points simple and driven all governed by the law; should have a say in the law. Anthony successfully won the approval she craved, feeding the movement she so vigorously strived to preserve. Anthony’s speech derived out of an event that occurred â€Å"In November of 1872, she and fifteen other women in Rochester, New York had demanded to be registered and had voted in the national election. Soon after this event, all of the women were arrested†¦ She was charged with violating the fourteenth amendment the judge present at the trial explained that this amendment â€Å"gives no right to a woman to vote† † (Peck). Anthony absolutely outraged that due to her gender she stood accused with committing such ridiculous crime. This single event changed her entire perspective when it came to the woman’s movement; no longer would she stand for women as unequals to men. Due to her influence already in the movement her response becameShow MoreRelatedWomen s Suffrage By Susan B. Anthony891 Words   |  4 Pages One of the most famous and most powerful movement is â€Å"Women’s Suffrage†. The movement of women that call for their right to vote. Susan B. Anthony, the woman who influences in progress of women’s suffrage. Belief of Anthony effect on American society. Belief that everyone in society should be equal and she believe that she can create this equality. Anthony devoted herself to figh t for women and to be the leader of women’s suffrage. She can be the principle of women’s suffrage because problem ofRead MoreCult of True Womanhood: Womens Suffrage1299 Words   |  6 PagesIn the 1840’s, most of American women were beginning to become agitated by the morals and values that were expected of womanhood. â€Å"Historians have named this the ’Cult of True Womanhood’: that is, the idea that the only ‘true’ woman was a pious, submissive wife and mother concerned exclusively with home and family† (History.com). Voting was only the right of men, but women were on the brink to let their voices be heard. Women pioneers such as Elizabeth Cady Stanton and Lucretia Mott wrote elevenRead MoreThe Heroic Of Women Rights807 Words   |  4 PagesHeroic of Women Rights In the early eighteen century in Canajoharie New York, Susan B. Anthony, a teacher discovered that men and women have different hourly wages. This commotion made Susan B. 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The 15th amendment passed and many African American men were thrilled by the new freedom they had; the right to vote. However, many women were perturbed by the decision congress made on February 26, 1869. Which divulged, â€Å"The right of citizens of the United States to vote shall not be deniedRead MoreEssay about The Fight to Woment to Obtain Their Rights and Dreams1432 Words   |  6 PagesSusan B. Anthony, Elizabeth Cady Stanton, Madeleine Albright, and Lucy Stone, just to name a few, each had a hand in helping little girls dream big dreams and realize that their dreams were achievable. Through their hard work, determination and suffering, women are more equal than ever. Historians typically like to breakdown the history of the United States into different â€Å"eras†. One era that was important to women’s rights was the Progressive Era, which lasted from the 1890’s through the 1920’s. (Reforming)Read MoreWomen s Rights Of Women1590 Words   |  7 PagesFrom politics, to social situations, women were constantly looked at as lesser. The 20s was a decade of women ready to fight for their rights. From gaining social freedoms, to getting political rights, the 20s was the first decade of feminism. Many women played key roles in the fight for women s rights through speeches, marches, and much more. The women that fought for their rights in the 1920s completely changed how women live their lives today. Women before the 1920sRead MoreThe Suffrage Of The Nineteenth Amendment1345 Words   |  6 PagesIn the 1900’s women did not have the same rights as men. They weren’t allowed to do certain things and are not considered equal. Once women started to protest this, the whole nation got involved and there were some disagreements. The amendment was first proposed in 1878 to Congress but not seriously considered. In the early 1900’s a Representative proposed the Susan B. Anthony Amendment to allow women the right to vote. After the amendment passed in the House of Representatives, the Senate also passedRead MoreWomen s Suffrage By Elizabeth Cady Stanton1582 Words   |  7 PagesIn the late 1800’s women were tired of being put on the back burner. Women were not able to vote, work certain jobs and some were not able to get a basic education. There were many political changes arising and women wanted to have a voice and take part of the process. Women wanted to be considered equal with the same opportunities as men. In the 1840’s the first women suffrage convention entitled Seneca Falls Convention took place some women thought that their view were too extreme. .Many women